I Know What You Are Thinking… (Well Not Really)

Yesterday, we announced our latest investment at Foundry Group.  EmSense, based in San Francisco, has created the first scalable physiological and brainwave measurement technology platform, which provides accurate and objective moment-by-moment analysis of how a large audience responds emotionally and cognitively to media messaging.

When Ryan and I met the company for our initial meeting CSO Mike Lee gave part of the presentation wearing the Emsense brain reader.  It was highly entertaining to watch his cognitive activity change as we asked him questions.  It was about all I could do not to "spontaneously" yell at him to see what would happen.  I suppressed my childish desire and was instead very impressed with what they have developed.

Check our our full blog post here.